THE TEAM
Barnstormer engagements are led by operators, not intermediaries. Diagnosing and rebuilding a commercial system requires experience, discipline, and pattern recognition. Our work is senior-level and hands-on because commercial drift cannot be corrected from a distance.
WILLIAM KENNEY
MANAGING PARTNER
William Kenney is a commercial operator who diagnoses and rebuilds the revenue systems of mid-market and international companies.
He focuses on correcting structural drift between message, workflow, CRM, and frontline execution, restoring coherence so revenue moves with clarity and pace.
His work spans professional services, media, manufacturing, home services, financial services, health and wellness, and international operators, delivering measurable lifts in pipeline movement, conversion, and commercial stability.
He is the architect of the Commercial Jetstream, Barnstormer’s model for diagnosing and rebuilding modern revenue systems.
RACHEL KENNEY, PHD
DIRECTOR of DATA & ANALYTICS
Rachel Kenney, PhD, is a data scientist and epidemiologist who supports Barnstormer’s diagnostic work by modeling complex systems and extracting clear insight from messy commercial data.
She uses more than a decade of experience in statistical modeling, biomedical research, and applied analytics to identify patterns, evaluate workflow and buyer-behavior signals, and ground the Commercial Jetstream in rigorous quantitative analysis.
OUR APPROACH
Barnstormer operates at the structural layer of a business, where commercial performance is determined long before the numbers appear. Revenue does not stall in the dashboard. It stalls when message, workflow, CRM, and frontline behavior drift apart and begin operating as four separate systems. Our work begins by examining how these components behave under real conditions, identifying the single constraint that governs commercial output, and rebuilding the system so motion becomes predictable again.
We approach every engagement with operator discipline and analytical rigor. We analyze commercial data to understand where friction accumulates, where workflows break, where CRM truth no longer reflects reality, and where buyer signals are being misread or ignored. We evaluate patterns that repeat across industries—drift that compounds, decisions that slow movement, automation that reinforces the wrong behavior, and frontline workarounds that quietly reshape the system. These patterns reveal the underlying structure that must be corrected.
Barnstormer rebuilds commercial systems through the Commercial Jetstream, our model for restoring coherence across message, workflow, CRM, and execution. This work is not advisory at a distance. It is diagnostic, architectural, and hands-on. We design systems that move with market pace, produce visibility instead of noise, and create the conditions for consistent, high-trust commercial performance. The goal is simple: a commercial system that behaves with intent, not habit.